Monday, January 19, 2015

Acquiring fear intensity from EEG

My bachelor's thesis project is about the measurement of fear using EEG signals, similarly to my previous lab work. In this case though I made the participants to play a horror game instead just inducing fear by the means of audio stimuli. Also, I attempted to obtain the intensity of the emotion not just whether it is present or not - in addition to EEG signals, self-assessment, heart rate (HR) and skin conductance (GSR) data were gathered to verify the intensity. If you are interested in the whole thing in detail you can read it here (or at the end of this post). Team of the Synetiq neuromarketing research company supervised my thesis. They helped me a lot in putting together the measurement layout, the preprocessing of HR, EEG, and GSR signals and in the analysis of results.

Course of measurement

The experiment consisted of six main parts: 1) first, baseline self-assessment, 2) open-, and closed-eye baseline measurements, 3) baseline gameplay, 4) second self-assessment, 5) fear inducing gameplay, and 6) the last self-assessment. In total, the experiment took about 30 to 40 minutes with the time spent on the placement of the measurement tools excluded.

Parts of the 30-minute measurement as of time – width of the boxes are proportional to the length of the corresponding events.